The tech-assisted social settlement is constantly trying to optimize our lifestyles and busy routines aiming minimal human involvement for every task to save time. One Of the prime motifs of the internet is to simplify everything with machine preciseness. The last decade has witnessed a drastic advancement in online shopping, food delivery, instant grocery delivery, transportation facilities, virtual realities, art-creating AIs and learning models etc.
Grocery delivery is an innovative idea brought by the advancement of the internet and the far reaching wide acceptance of online shopping firms all over the world globally. In reality, it is a time consuming process to purchase groceries and to pick up veggies and fruits from the nearby market.
The dispute towards the never ending queues and the dreadful searching for the availability of desired products, shops through shops has changed the shopping preference of the people to lean towards online grocery shopping over the conventional procedure of purchasing from the market.
How COVID-19 became a path changer for online grocery delivery?
The outbreak of covid 19 has favored the increasing popularity of online delivery service of groceries all over the world. The time was crucial to prevent the pandemic, so as to stop the clustering of people in public places, shopping malls, markets. The horribility of the people rushing towards the shopping complex and markets wasn't entertained by governments and health authorities for obvious reasons. Because of this inevitable new order, the situation helped people to adapt to the online delivery of groceries, fruits and vegetables on a global scale. Otherwise, it would have been at a tender stage even to reach the developing countries.
As per the reports, the global gross of online grocery delivery services is estimated to be about USD 285.36 billion in 2021. Interestingly, it also shows an appealing growth at a CAGR of 24.6% during the forecasting period.
Legibility of online grocery shopping
The digital adaptation of the shopping process holds the assurance of credibility for quality supplies. The easy availability of freshly preserved and handpicked veggies & fruits from a highly prestigious e-commerce supplying firm makes it a satisfactory shopping experience.
Several factors like return policies, low service fees, free delivery offers, festival offers, discount offers and clean packaging are found to be beneficial for the dominance of global online grocery markets.
Simplified shopping and selectivity options
The process of finding the exact product, meeting the criteria of product preference gets simplified from the carting website. Besides, the consumer comes to know about various sorting methods of products based on popularity, ranking and price range along with a detailed description about the product/commodity. Comparatively, all of these advantages cannot be met with ordinary shopping methods. Options for comparison among multiple product is another factor driving to the popularity
Creates more job opportunities
The larger the marketing firm, the larger will be its network of delivery agents. The increasing demand of grocery delivery in urban areas
has to be met with a sufficient number of delivery agents. Unlike other shopping items, groceries have to be delivered quickly in real time. This would create a platform for temporary or part time jobs, favorable for students and unemployed. The reasonable delivery fees are given to them in addition to certain other benefits. The buyers are encouraged to provide extra tips for delivery partners especially during the night time and adverse climatic conditions.
Satisfactory shopping experience.
The consumer is satisfied when the expectations are met in return for the amount spent. Mostly, the customer satisfaction depends on the quality, style and the durability of the purchased product. The standard packing procedures and supply of cleanly washed fruits and vegetables account for the largest acceptance of online grocery delivery.
Fair price with no room for bargaining
It is a common scene in markets to have a clash of arguments and bargaining by the customer and the vendor. It is true that some of the sellers in the market will charge more than the retail amount for fresh produce segments. This is where the online delivery service of fresh produce segments holds more credibility, because they have fixed retail amounts which correspond to the daily economic fluctuations of commodity prices.
Easy payment methods
Another advantage is the payment methods and easy billing options. The deadly queue of supermarkets is no longer possible when you are purchasing groceries online. Moreover, there will be an evident invoice of the transaction, to advantage the return back process. The increasingly popular trend of the shift towards cashless economy is expected to continue the domination
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